🌿 About Kinhoa
Kinhoa started with one question:
“Would I use this with my own child?”
We’re a small team of parents and carers based in Australia, and that question guides everything we do. From the products we select to the way we speak with our customers. It all comes down to trust.
We don’t stock hundreds of items. Just the ones that make everyday life a little easier.
Every product we carry is chosen with care, tested by real families, and made to last. If it doesn’t feel right in our own homes, we won’t pass it on to yours.
We look for the ones you find yourself using again and again, without even realising how much you rely on them.
✨ Our Mission
To support parents with products that are simple, thoughtful, and made to be used every day.
We care about:
- Your Childs Safety
- Quality You Can Feel
- Your Shopping Experience
KINHOA is built for families like ours. And maybe yours too.
The KINHOA Family
Emily Saad
CEO & Founder
Emily started KINHOA after struggling to find baby essentials that felt safe, well made, and affordable. As a mum of two with a background in product development, she set out to create something parents could trust and truly enjoy using
Sophie Reid
Marketing
Sophie brings over five years of experience in digital marketing, mostly in the family and lifestyle space. She joined KINHOA because of the values. She makes sure everything from our emails to ads feels thoughtful, helpful, and true to who we are.
Rachel Lawson
Sales
Rachel has worked in baby retail for more than a decade but says KINHOA feels more personal than anywhere she’s been. She’s often the first to greet customers and the last to close the loop, making sure every question is answered with care.
Daniel Russo
Developer
Daniel keeps everything behind the scenes running smoothly, especially when parents are shopping with a toddler in one arm. He’s passionate about making our store work simply, reliably, and fast, so the experience is always stress-free.